A reflAction

NARS shines at Adeam Spring Summer 2020 with a natural make-up and extra sparkle

A subtle sparkle on a sheer canvas – like a soft satin, adorned with fine diamonds: The make-up at Adeam was a reflection of the label’s delicate fabrics and discreet glam, two tiny crystals glistening from the model’s eyes, enhancing the „no make-up“-base.


Adeam Spring/Summer 2020

Casual and natural, with an aura of grace – Although being simple at first sight, there’s nothing basic about this show – neither in clothes nor make-up.

It’s not a passive, „I don’t care“-look, it’s a very pulled together styling with an intentional accent to enhance. A reflAction – that takes rhinestones away from a club’s dance floor and puts it onto a seaside broad walk, naturally.

“The inspiration behind the Spring/Summer 2020 collection is the designer’s family’s home town, which is one of the largest seaports in Japan. This season, the ADEAM girl loves the seaside and has glowing skin and tousled hair. She also possesses an added edge of elegance and love adornments.” explains Sada Ito, NARS Global Artistry Director. 

Like a beautiful fabric is the base for a charming silhouette, perfected, plump skin is for a stunning styling – no wonder there’s even more face care applied than actual make-up:

Sada Ito used NARSskin Multi-Action Hydrating Toner, Optimal Brightening ConcentrateNARSskin Luminous Moisture Cream and NARSskin Total Replenishing Eye Cream on all faces before applying a minimum of Pure Radiant Tinted Moisturizer and Radiant Creamy Concealer plus Soft Matte Complete Concealer where needed.  He finished the by a light breeze of  Soft Velvet Pressed Powder, hint of  Oural Brow Gel and CleanCut Afterglow Lip Balm and Blonde Venus Lipstick. The final step: the two shiny rhinestones. Mirroring not only light, but also elegance.


Laura Dunkelmann
Nars / PR
September 20, 2019
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