Do you aim to create something new – or something beautiful?
The industry is naturally concerned with what is conventionally ‚beautiful‘, but we like to toy with how beauty is created in ways that feel new. For instance, our color
Compost, inspired by Pantone 448C a “drab” olive-brown referred to by market researchers as “the ugliest color in the world”, was grounded (no pun intended!) in the notion of
Jolie-Laide, or a beauty found in something that has a touch of the uncanny as well. While I love keeping the jewelry classic, our polish is a fun place to experiment and play in what’s new.
How do you define beauty?
Beauty, at its best, is perhaps a bit ineffable! Maybe to pin it down is to miss the point?
How do you compose the colors for your nail polish collection?
We definitely consider the jewelry when researching colors, but our inspirations are much more far-reaching. Our polish brainstorming process can be surprisingly conceptual for a beauty brand I think, and we nerd out on carefully studied references. Of course we love for the pieces and polishes to ‚talk‘ to one another, however, we’re always into a good clash too. A lot of my design process is actually based in juxtaposition, rather than an initial match. Having said all of this, our latest release Gamay is the first drop of a new category called Glacé Tints, which is actually a direct nod to our classic Glacé Collection. It’s rather rare for us to connect the dots so strongly between jewelry and polish, however, we’ve been doing limited edition Glacé drops with different variations of translucent quartz and that got our wheels turning to create a line of sheer polishes. I guess you could say we found inspiration from within!