Colors, space and shapes: Photographer Franco Fontana is know for his vibrant, ultra structured landscape and architecture imagery, realness extended to the extreme so it becomes almost surreal, like an idealised vacation photo but with an artful twist.
Now, his pictures become part of a real scenery as well as prints on Sportmax‚ latest Denim Culture collection. Merging art, culture and fashion, Sportmax is launching a new project each season. Just calling it collection wouldn’t be fitting, although, each piece feels very collectible.
Slightly abstracted on denim, Fontana’s photography gains a paintery quality, elevating wardrobe and scenery alike.
Naturally, Fontana framed his fashion collaboration himself in his iconic style. The final lookbook photos feel like a lost postcard from the future: dreamy yet energetic, promising, inspiring with a very warm touch of nostalgia. But this sentiment might just come from the fact that we haven’t received such pretty postcards in a while. To complete that atmosphere, Fontana added personal notes reflecting the collection and his work.
The collection is now available online.
