Ciarda Hall                                                                                                                                                                                                                                                   JeeHoon Bae

It’s been a comeback season – not for a particular designer, but New York Fashion Week.
Exciting shows, dazzling front rows and entertaining events let the city show it’s colorful and shiny face – But one show that captured it all was Tommy Hilfigers‘ Fall 2022 (yes, he’s in the NOW) spectacle (both on location and online).

Inspired by Andy Warhol’s legendary factory, Tommy Hilfiger created a atmosphere, concept and setting defined by pop culture.
A truly diverse and therefore modern casting, a playful and uncomplicated, cool, contemporary collection and showacts such as Travis Barker created a reflection of the Zeitgeist, completed by the striking, intentionally imperfect outdoor setting.

The first-of-its-kind simultaneous IRL and URL runway show immersed guests in the creative playground of Tommy Factory, celebrating boundary- pushing collections and creativity across all worlds.

A curated cast of next-generation photographers, videographers and artists created live art at the show and gave audiences full access to backstage preparations of the show – including hair, make-up, first looks and set design. Live set creation featured local NY talent,
including Scotty Selvin, set designer; Gabe Rozzell, airbrush artist; Print Mafia & Made By Crack, screen printer; Te’an Archer,
wheatpasting; Bladi, photographer; Risa Andy, live printing and wheatpasting; and graffiti artists Kyzer, OM!, Humane
and DNTWATCHTV. Their content was broadcast alongside the show as part of the physical set, in the livestream
within the TOMMY PLAY experience on Roblox and across the brand’s channels.

Laura Dunkelmann
September 16, 2022
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