Byredo’s new performer knows how to deal with volume – musician and artist Acra is the Swedish brands‘ new astronomical mascara campaign character.
Just naming the electronic music artist a face wouldn’t do Acra justice – the Venezuelan reframed club music, incorporated art and technology into their art and liberated her persona from any gender boundaries – adding they to the campaign is more than just a bonus track, it’s elevating a mascara ad into a statement, a remix of modern beauty imagery and unique talent with cultural impact.
