autonomous, experimental, individual

Artist Acra wearing Astronomical mascara by Byredo.

Byredo’s new performer knows how to deal with volume – musician and artist Acra is the Swedish brands‘ new astronomical mascara campaign character.
Just naming the electronic music artist a face wouldn’t do Acra justice – the Venezuelan reframed club music, incorporated art and technology into their art and liberated her persona from any gender boundaries – adding they to the campaign is more than just a bonus track, it’s elevating a mascara ad into a statement,  a remix of modern beauty imagery and unique talent with cultural impact.

Curls, lasts and is vegan: Byredo's new astronomical mascara.

Pr / Hugo Comte
Februar 25, 2022
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