Beauty has never been just a byproduct of fashion, hence why we’re all the more excited to welcome Browns’ expanding assortment. The subsidiary of fashion e-commerce platform Farfetch’ recently upscaled its offering to makeup, skincare, bath, and body as well as hair and grooming. Around 90 select beauty brands with the likes of Votary, Dr. Barbara Sturm, Augustinus Bader, (and many more to come) are already available through brownsfashion.com and in-store.
Pivoted by quarterly themes on the point of increasing the infamous multi-vendor’s portfolio of brands and products, the reseller aims for a 360-degree approach with its newly added category. Amongst them – rarefied newbies such as late Virgil Abloh’s Off-White and their highly anticipated forthcoming „Paperwork“ beauty collection. It’s quite exciting to see more and more brands and resellers delve into the sphere of beauty says Browns‘ CEO, Holli Rogers. But with a saturated market surely there needs to be more to it? Well, community at Browns is virtually everything – and much like in fashion, it allows for exchange and more diverse and inclusive environments. Having cumulated a sizable lineup of professionals, whether they may be MUAs, nail techs, or creatives, the community has come together to dish out their favorite products and routines.
A dedicated space called „The Beauty Pod“, at the Browns‘ East location in Shoreditch and naturally, also in the digital realm allows brand-neutral consultants to deliver novel ways of experiencing beauty and making it more immersive. We love seeing people at the forefront of Browns‘ Big Little Rituals!
