Sun bleached neon bikinis, juicy papayas, sun-drenched disco beats: Vacation, the Miami based sunscreen company founded by Marty Bell, Lach Hall, and Dakota Green, is giving us a taste of a pure paradise. Evolved out of the online disco radio station Poolside FM run by Marty Bell, the feel good vibe of Vacation is build on solid sound ground.
The cocktail sweet 80s nostalgia of the visuals and packing echo the mood of the soundtrack and so does the scent of all mousses, oils, lotions, candles and air refreshers. It is described as „the worlds best“, which Carlos Huber, part of the perfumer team that worked on Vacation, created based on this own travels memories: “Coconut ice cream in Acapulco and the piña coladas we drank while we played domino with cousins. The orange flower and monoi flower in French tanning oils my mom would use. The swimmies and inflatable pool toys of childhood, but also the scent of wet lycra and decidedly naughty references to warm, tan skin,“. Excluded from the retro flair is the modern formulation. Composed by Dr. Elizabeth Hale, Board Certified Dermatologist and an SVP of The Skin Cancer Foundation, all products ensure skin protection throughout summer parties and beyond. Vacation is 1980s beach culture bottled with a glitter straw, but leaving the fried skin behind. Merchandise, from shirts to caps, keeps the groove even on sunless days – if there was (or, will be?) a Vacation hotel, we would check in asap. Gladly, this could become reality as Marty Bell reveals in our interview…