After entering the classic Parisian building with its tiled marble floor on a warm afternoon in July, I am greeted by the charming Marie-Lise Jonak and her son Baptiste Bouygues at the perfumery brands’ Ormaie “headquarter”, a quite, classy apartment that feels more like an atelier and is home to one of the most exciting new labels in perfumery.
From the texture of the cardboard packaging, the Italian paper-labels to the modern typography that is slightly altered for each scent to the Brancusi-inspired, wooden lit to the gracefully facetted flacon – the lineup of the eight fragrances (and soon to be launched new creations), presented Bouygues, who found Ormaie in 2018, is already intriguing, even before even smelling a perfume. There is a certain aura – where other brands might punch you with symbols, be it olfactory or visually, Ormaie acts elegant and artfully in every aspect.