A soundscape worth meditating to – direct your brain to the sheltered confines of your bed. Feet poking out of the sheets, the first stretch, accompanied by the velcro-like sounds of a radio and matched by the morning sun’s rays as they caress your skin. Carhartt WIP puts all its cards on an all round sensuous experience with its latest SS23 campaign. Lensed by London-based photographer Finnegan Travers, the campaign trails the lives of three individuals wandering from the subdued underwater chimes to the euphonic distortion of the city’s hustle.

Traver’s multi-sensory escapade lures to linger – unlike its recent collab with MARNI, Carhartt WIP’s latest collection spans, rinsed and dusty shades of an else wise blue and neutral palette. Their trademark Michigan coat and Arbor vest, paired with wide fits is a reference to the brand’s sturdy DNA. And while we can still rely on familiar silhouettes, it is the stories of real people and their levity that come as foremost to Carhartt’s storytelling. Head to Carhartt WIP to see for yourself.

Model with blöue jeans and Carhartt WIP coat
Carhartt WIP Arbor Vest in its latest campaign
Carhartt WIP SS23 campaign imagery by Finnegan Travers
Finnegan Travers
Sirus Gahan
Charlotte Moss
Oktober 28, 2022
Impressum / Imprint
Datenschutz / Privacy Policy
Cookie Check