Turn up the volume


Instant images have long transcended generations and established a safe spot within the industry (and any good party). It’s all the more exciting to watch long-lived and celebrated brands like Polaroid pursue new endeavors and do so in such an acquainted way.

Now and for the first time, Polaroid has probed the sphere of the music business. The company has announced a new line of products that includes four portable speakers varying in size, and a retro-futuristic-influenced radio that coerces five, carefully curated radio stations. Amongst them is ‚Poly Chrome‘, which is best described as a rave in a kaleidoscope‘. Or perhaps a tad of jazz funk and hip-hop with London-based DJ Hannah Faith who’s largely known for her genial Boiler room sessions. After all, Polaroid’s FM-broadcast resembling channels refrain from algorithmic selection and aim to give creatives collaborative means of storytelling. Find the channels and more information on radio.polaroid.com or the Polaroid music app.

„Great musicians and photographers capture what we can’t always express in words,“ says Oskar Smolokowski, CEO of Polaroid

The new line seems to be a natural extension of the Polaroid brand, with four varicolored Bluetooth Players and a high-spirited, experimental music discovery service along with its own music app. Being a beacon of instant photography for over 80 years, reputable personalities like Ansel Adams, Helmut Newton, and Andy Warhol have hitherto captured their work through SX70 Polaroid cameras. Honoring, instant photography and its famous red camera shutter release button, the Polaroid players echo the cult brand’s design language. Its dial provides an analog experience and makes the Polaroid players into tactile objects rather than simple smartphone extensions.



Afra Ugurlu
Oktober 24, 2022
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