What is the general consensus on after-work drinks? In the hustle and bustle of the modern workplace, one element seems to stand out as the secret ingredient to fostering tight-knit relationships with fellow team members or perhaps, forging more honest and open conversations afar from work titles and hierarchies. Beyond the confines of office walls, the unassuming ritual has emerged as a potent social glue; unwinding over a cocktail so to speak.
After a five-day long work week a celebratory drink seems about right, but having a couple of post-work before Friday has come around doesn’t need to be so guilt-ridden either. We have taken inspiration from our Swedish counterparts and their spirited concoctions using ABSOLUT Vodka, albeit with a twist of its own. The new creation incorporates the signature ABSOLUT Vodka, while featuring a reduced alcohol content of around 20%, in contrast to ABSOLUT Original, offering a palatable range of lower-alcohol alternatives. That said, the recent event hosted by the eminent Swedish distillery made a splash with its latest innovation: ABSOLUT Sensations. This new addition to Aboslut’s portfolio rejuvenates after-work drinking culture and offers a treat for those looking for a juicier alternative. Juicy insofar as the event proved to be an exuberant affair, with a diverse array of individuals coming together to celebrate the release.